I have set up google alerts to send me any new info published to the web for certain key words. I of course have my name set up and I also have alerts for several company-related topics - "organic food" "organic delivery" "greenling" and "terminator technology." The last one I follow primarily because I think it's just so scary. Anyways, I learn some very interesting things reading all the new articles on these topics. One hilarious website informed us that there's going to be a movie out next year with some little green men called Greenlings. Here's that link - http://tinyurl.com/247m3g
Luckily we have trademark on "Greenling" so I don't have to worry about a movie studio coming after me.....also being in completely different industries helps. Another interesting link is a fairly new website - www.wewantorganicfood.com. Seems to have some good tips and articles on organics.